The internet is a wonderful thing, but it’s occasionally hard to fathom how much genuine brilliance slips through the cracks. I think I’m going to start doing highlights of this sort every day so that you can contrast these offhand insights with the diligently, carefully, microscopically crafted putrescence of our popular culture.

Those that study history have no doubt how the ruling elite operate, or the methods they use to control the populace. It is today no different from how it was three thousand years ago. The psychology of those that find themselves ‘in charge’ is an assumption that they are “god’s chosen”. Even today, in the USA, more than 50% of senior US politicians state that ‘god’ has given them their power to rule over others.

Of course, the reality of the so-called ruling elites is one of being prepared to do whatever it takes to keep power, and wherever possible, to grow that power and pass it on to later generations of their same family/group. America, for instance, is on the verge of getting a second Clinton or a third Bush as supreme ruler.

How do you control the masses? How do you keep the mob on a leash? How do you persuade the populace, year after year, to dedicate their lives to enriching and empowering the same tiny minority?

-learn what the mob is thinking, in as close to real-time as possible
-find the best ways to manipulate the opinions of the mob, especially their long term beliefs and aspirations
-ensure the mob only ever hears control messages from the elites that rule them. Ensure the mob is trained to disregard messages from other sources
-give the mob ‘bread and circuses’. Let the mob feel self-empowered by participation in useless trivial events like organised religion, organised team sports, and harmless forms of self expression
-exterminate or co-opt any emerging grass roots movements that could grown and threaten the power bases of the elites.

Only a complete fool would fail to understand where Google fits with the above goals. The dream of computerised intelligence gathering on the general population began before the age of the electronic computer. When ‘electronic brains’ first appeared, the elites were massively disappointed with the end results of unthinkably expensive attempts to use computers to spy on the populace. Perversely, the fiction of powerful computers doing incredible things spread like wild-fire through the consciousness of ordinary people in the 50s and 60s, but as we know the reality was far different.

The original Google project was predicated on the availability of vast amounts of cheap commodity hard-drive storage and processing power. It looked at the NSA desire to spy on the entire Human population from a very different POV. It also took account of the fact that official government IT projects (even when secret) would always fall prey to mega-corruption and complete-incompetence as a consequence. The psychology of successful IT ambitions was being made apparent by the incredible growth of the Internet.

Google gives people useful/entertaining/addicting toys like search, Youtube, Gmail and Android. Each of these toys monitors, and encourages users to provide ever greater amounts of information about themselves to monitor.

Google also provides the infrastructure (hardware and software models) that are used by the intelligence agencies of the ‘West’ to store and mine the information they gather. These are shadow-Google installations, built and run by people directly employed by intelligence agencies like the NSA, but based on current designs used by Google itself.

Google, as you should know, makes a lot of money from mining its data and using the results for advertising. What few of you realise is that this business is a deliberate side-effect of Google researching and developing mining algorithms for the NSA.

Today, when you vote Republican or Democrat in the USA, you get exactly the same mid/long term policies, and exactly the same program of rolling wars. In the UK, you can vote Labour, Liberal or Conservative, but still experience the exact agenda Tony Blair laid down for the UK when that monster first rose to visible power. The elites don’t even have to bother maintaining even the illusion of a choice, largely thanks to Google.

The people that run Google think that they are superior to you, and therefore their will matters, and you will does not. I hate to tell you this, but the crud that desires to rule over others always has this attitude. And when you do nothing but lay down and accept the abuse, this abusive attitude grows exponentially.

Anonymous Coward
Google = NSA

There is more of the human condition in this comment than in all 57/74/no-man-truly-knoweth-the-number-of books James Patterson has ever written. Well, down the aethertoilet into internet oblivion with you!

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